British Petroleum's (NYSE: BP) newest clean-energy campaign pairs it up with none other than Junk-Mart. BP will be powering 22 stores in California and Hawaii with solar panels placed on top of store roofs. If this is another scheme to attract high-end shoppers, it won't work. Crowded aisles, long lines, and cheap plastic merchandise are big turnoffs to the high-end shopper. On the other side of this deal, the "beyond petroleum" slogan that BP has adopted looks great on PR releases, but reality looks even better. BP still generates 96% of its profit from oil and gas production, refining, and marketing.