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Marketing Genius

PepsiCo (NYSE: PEP) is changing the label on their Aquafina brand bottled water to read: "The Aquafina in this bottle is purified water that originates from a public water source." The bottle should really say: "Ha, ha sucker! You just paid $1.55 for 20 ounces of tap water you could have gotten for less than a penny from your faucet. And it would probably taste better than the metallic water we push." The marketing department at Pepsi is genius.

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This page contains a single entry from the blog posted on November 28, 2007 8:22 AM.

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