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Soda Popping

Building on its massive business, Coke (NYSE: KO) has announced that it is buying Glaceau, the maker of VitaminWater, for $4 billion. VitaminWater is great for Coke, and you as well. The vitamin content is a bit suspect, but the product's marketing angle and taste are great. I especially like the XXX flavor, with its splash of acai, pomegranate, and blueberry -- three antioxidant superstars. Pick up a case or two of XXX VitaminWater today. My relative-strength calculations show Coke building a solid base versus the S&P 500.

Pepsi (NYSE: PBG), one of Coke's biggest competitors, is also on the move. "We sell soda" is Pepsi Bottling's mission statement -- Pepsi's Press director must be napping. The mission statement should be "We sell soda and water and energy drinks and any other partially digestible beverage we can fit in a plastic bottle." It seems like the management team is too busy running a company to worry about a silly ad campaign. Catchy mission statements are for promotional CEOs and performance-chasing mutual fund managers. I look for clumsy mission statements and understaffed PR departments. Pepsi fits the bill, and the stock offers a margin of safety.

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This page contains a single entry from the blog posted on August 2, 2007 3:38 PM.

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